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report from INSIDE FASHION 04/2011 page 35 Therapeutic properties in textiles continue to grow in importance. One product that is helping to make fabrics that are kind to both the wearer and the environment is smartfiber AG. The company's SeaCell™ pure uses cellulose fibers as a substrate to deliver the benefits of seaweed through textiles. Well known and appreciated for being rich in vitamins, minerals, trace elements, fats and carbohydrates, seaweed offers anti-inflammartoy as well as other healing properties. As a result of the inclusion of high quality ascophyllum nodosum seaweed, which is harvested in the North Sea, fabrics made from SeaCell™ pure support skin level blood flow, simulate skin cell regeneration, as well as having a soft, breathable quality. Due to the structure of the SeaCell™ fibers, the beneficial ingredients in the seaweed are released when they come in contact with the natural moisture of the wearer's body. The effectiveness of the seaweed remains unchanged even after numerous launderings. SeaCell™ pure has been tested and certified by Hohenstein Institutes, Friedrich-Schiller-Universität Jena, Oeko-tex, SGS Institut FriseniusGmbH (tests on vitamins and minerals) Center for Protein Analysis of Fachhochschule Bingen (amino acids). german PDF-Version of the article

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A famous idiom says: Home is where your heart is! With SeaCell™ and smartcel™ sensitive smartfiber AG launches two natural fibers that are the basis for soft and smooth textiles which guarantee a feelgood factor. Bedding, towels and other home textiles that are made of smartfiber's fibers have a nurturing and regenerative effect on the user's skin. That precisely corresponds with the expectations of modern, active customers. They want natural textiles with a positive effect on their skin – a wish SeaCell™ and smartcel™ can fulfill. SeaCell™-fibers contain health-promoting active agents of seaweed, allow an active nutrient exchange between fiber and skin and thus provide a long lasting effect of well-being and protection against environmental influences for the user. smartcel™ sensitive is the first antibacterial fiber on the market with the essential trace element zinc. This fiber innovation combines revitalizing skincare with antibacterial properties. Both of smartfiber's natural fibers are particularly suited for the application in all kinds of textiles and are already integrated in numerous product lines of renowned international suppliers. Their products provide wellness for the skin of their customers – thanks to SeaCell™ and smartcel™ sensitive. Home is where SeaCell™ is – the wellness-fiber with seaweed for an active generation SeaCell™ – the cellulose fiber with incorporated seaweed – is the basis for natural textiles of high quality that link real complacency to an additional benefit for the skin. The seaweed in the SeaCell™-fibers contains salutary active ingredients like vitamins, minerals and trace elements. Because of an active nutrient exchange between fiber and skin, it has a health-promoting and skin caring effect. Furthermore, seaweed with so-called antioxidants contains a natural protection against free radicals and sustainably reduces damaging environmental influences on the skin. This radical scavenging efficacy has been verified by the ABEL® antioxidant test of the University of Jena. SeaCell™ provides a particularly soft and smooth touch. Whoever sleeps in duvets and pillows with SeaCell™ can experience a heavenly night that is pure wellness. SeaCell™ provides you with comfort and care: After a busy day, just snuggle in your wellness blanket and enjoy the calming effect of the seaweed on your skin. Body and soul can recover much better from everyday stress – because home is where SeaCell™ is. The SeaCell™-fibers are produced in a completely natural and environmentally friendly way. The astonishing fact about this development is the solid integration of the substances into the fiber. The regenerative effect will remain consistent in the cellulose fiber even after several washing cycles. SeaCell™ provides the healthy combination of palpable comfort, numerous processing possibilities and good compatibility with other fibers in knitted and woven fabrics as well as in fleeces. Concerned with the environment and hence up-to-date, SeaCell™ brings the positive achievements of nature back to men. Hence, the European Union has awarded this process with the European Environmental Award 2000 in the category "technology for sustainable developments". SeaCell™ can be used for the production of home textiles that combine cozy comfort with gentle care and provide protection against negative environmental influences. With SeaCell™ you live in harmony with nature. smartcel™ sensitive: soft hygiene with a revitalizing effect – your skin appreciates! The smartcel™ sensitive fiber uses the antibacterial and skin caring effect of the essential trace element zinc for all kind of home textiles with a soft, regenerative effect. Since it is directly incorporated into the fiber, zinc is not only an important part of the human nutrition but also skin regenerating and antibacterial, plus it enhances the healing of inflammation and wounds. The effect is triggered when the skin gives off moisture (sweat), and an active exchange between the fibers and the skin is produced. The metabolism of bacteria is disrupted and odor is reduced. This antibacterial effect of zinc could be detected several times by various independent tests. Because of the nurturing and hygienic effect on the skin and body, smartcel™ sensitive is particularly suitable for home textiles, since, most of the time, they are in direct contact with the skin. In addition to an enhancement of the wear comfort and the protection of stress factors or similar environmental stesses, the revitalizing properties of this fiber particularly help allergic persons and people who are susceptible to diseases such as neurodermatitis or psoriasis. So to speak, by using bedding with smartcel™ sensitive, the skin regenerates itself during sleep. By the insertion of pharma grade 4 zinc white – a snow-white zinc oxide that is used medically as well as in food – into the fiber a dyeing of textiles in all colors – including white – is possible. And: smartcel™ sensitive is equally effective in combination with wool mixes. Quality is an ace up smartfiber's sleeve: The fibers SeaCell™ and smartcel™ sensitive are certified by Eco-Tex® standard 100, product class 1 (for baby products) and have been tested by several independent institutes regarding their efficiency. SeaCell™ and smartcel™ sensitive: fibers, which make you feel as being home A famous idiom says: Home is where your heart is! With SeaCell™ and smartcel™ sensitive smartfiber AG launches two natural fibers that are the basis for soft and smooth textiles which guarantee a feelgood factor. Bedding, towels and other home textiles that are made of smartfiber's fibers have a nurturing and regenerative effect on the user's skin. That precisely corresponds with the expectations of modern, active customers. They want natural textiles with a positive effect on their skin – a wish SeaCell™ and smartcel™ can fulfill. SeaCell™-fibers contain health-promoting active agents of seaweed, allow an active nutrient exchange between fiber and skin and thus provide a long lasting effect of well-being and protection against environmental influences for the user. smartcel™ sensitive is the first antibacterial fiber on the market with the essential trace element zinc. This fiber innovation combines revitalizing skincare with antibacterial properties. Both of smartfiber's natural fibers are particularly suited for the application in all kinds of textiles and are already integrated in numerous product lines of renowned international suppliers. Their products provide wellness for the skin of their customers – thanks to SeaCell™ and smartcel™ sensitive. Home is where SeaCell™ is – the wellness-fiber with seaweed for an active generation SeaCell™ – the cellulose fiber with incorporated seaweed – is the basis for natural textiles of high quality that link real complacency to an additional benefit for the skin. The seaweed in the SeaCell™-fibers contains salutary active ingredients like vitamins, minerals and trace elements. Because of an active nutrient exchange between fiber and skin, it has a health-promoting and skin caring effect. Furthermore, seaweed with so-called antioxidants contains a natural protection against free radicals and sustainably reduces damaging environmental influences on the skin. This radical scavenging efficacy has been verified by the ABEL® antioxidant test of the University of Jena. SeaCell™ provides a particularly soft and smooth touch. Whoever sleeps in duvets and pillows with SeaCell™ can experience a heavenly night that is pure wellness. SeaCell™ provides you with comfort and care: After a busy day, just snuggle in your wellness blanket and enjoy the calming effect of the seaweed on your skin. Body and soul can recover much better from everyday stress – because home is where SeaCell™ is. The SeaCell™-fibers are produced in a completely natural and environmentally friendly way. The astonishing fact about this development is the solid integration of the substances into the fiber. The regenerative effect will remain consistent in the cellulose fiber even after several washing cycles. SeaCell™ provides the healthy combination of palpable comfort, numerous processing possibilities and good compatibility with other fibers in knitted and woven fabrics as well as in fleeces. Concerned with the environment and hence up-to-date, SeaCell™ brings the positive achievements of nature back to men. Hence, the European Union has awarded this process with the European Environmental Award 2000 in the category "technology for sustainable developments". SeaCell™ can be used for the production of home textiles that combine cozy comfort with gentle care and provide protection against negative environmental influences. With SeaCell™ you live in harmony with nature. smartcel™ sensitive: soft hygiene with a revitalizing effect – your skin appreciates! The smartcel™ sensitive fiber uses the antibacterial and skin caring effect of the essential trace element zinc for all kind of home textiles with a soft, regenerative effect. Since it is directly incorporated into the fiber, zinc is not only an important part of the human nutrition but also skin regenerating and antibacterial, plus it enhances the healing of inflammation and wounds. The effect is triggered when the skin gives off moisture (sweat), and an active exchange between the fibers and the skin is produced. The metabolism of bacteria is disrupted and odor is reduced. This antibacterial effect of zinc could be detected several times by various independent tests. Because of the nurturing and hygienic effect on the skin and body, smartcel™ sensitive is particularly suitable for home textiles, since, most of the time, they are in direct contact with the skin. In addition to an enhancement of the wear comfort and the protection of stress factors or similar environmental stesses, the revitalizing properties of this fiber particularly help allergic persons and people who are susceptible to diseases such as neurodermatitis or psoriasis. So to speak, by using bedding with smartcel™ sensitive, the skin regenerates itself during sleep. By the insertion of pharma grade 4 zinc white – a snow-white zinc oxide that is used medically as well as in food – into the fiber a dyeing of textiles in all colors – including white – is possible. And: smartcel™ sensitive is equally effective in combination with wool mixes. Quality is an ace up smartfiber's sleeve: The fibers SeaCell™ and smartcel™ sensitive are certified by Eco-Tex® standard 100, product class 1 (for baby products) and have been tested by several independent institutes regarding their efficiency.

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