smartfiber intensify their cooperation with Lenzing
smartfiber exhibiting at the Heimtextil 2012
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smartfiber intensify their cooperation with Lenzing AG

Lenzing AG, world market leader for man-made cellulose fibers will exclusively produce the lyocell specialty fibers smartcel and SeaCell® developed by smartfiber at the Lenzing site in Upper Austria. In 2007, Lenzing already granted smartfiber a license for the pilot production of new types of lyocell specialty fibers. Moreover, smartfiber and Lenzing have been cooperating for several years to develop fabrics and on various research projects.

For reasons of profitability, the pilot plant of
smartfiber is being relocated from Rudolstadt to Lenzing in order to be able to rapidly move ahead with the commercial exploitation of smartcel and SeaCell® fibers in spite of rising energy and raw material prices. The integration of the facility in Lenzing, the world’s largest cellulose fiber production site, will enable a significantly better cost structure. Moreover, the smartfiber pilot plant had recently reached its capacity limits due to the continually increasing order volume, which no longer made it possible to optimally coordinate incoming orders and accept large orders. smartfiber will continue to be responsible for the sales and marketing of smartcel and SeaCell®.

The CEO of
smartfiber, Michael Kohne (see photo), considers the intensified cooperation with Lenzing to be an important and future-oriented step for the benefit of customers which comprises a win-win situation for the two companies involved. Thus the high level of competence on the part of Lenzing with respect to the production and processing of lyocell fibers under the brand TENCEL® will be combined with the original and innovative patented technology of the function-oriented fiber products developed by smartfiber. The objective of smartfiber is to be able to offer the best possible quality, service-oriented order processing and intensified sales-driven marketing support to customers in the future.

For Lenzing the launch of pilot production for
smartfiber at the Lenzing site is a consistent continuation of the research and development partnership which smartfiber and Lenzing have pursued for years.

smartfiber at the Heimtextil 2012: SeaCell® and smartcel sensitive – fibers, which make you feel as being home

A famous idiom says: Home is where your heart is! With SeaCell® and smartcelsensitive smartfiber AG launches two natural fibers that are the basis for soft and smooth textiles which guarantee a feelgood factor. Bedding, towels and other home textiles that are made of smartfiber’s fibers have a nurturing and regenerative effect on the user’s skin. That precisely corresponds with the expectations of modern, active customers. They want natural textiles with a positive effect on their skin – a wish SeaCell® and smartcelsensitive can fulfill.

SeaCell®-fibers contain health-promoting active agents of seaweed, allow an active nutrient exchange between fiber and skin and thus provide a long lasting effect of well-being and protection against environmental influences for the user. smartcelsensitive is the first antibacterial fiber on the market with the essential trace element zinc. This fiber innovation combines revitalizing skincare with antibacterial properties. Both of smartfiber’s natural fibers are particularly suited for the application in all kinds of textiles and are already integrated in numerous product lines of renowned international suppliers. Their products provide wellness for the skin of their customers – thanks to SeaCell® and smartcelsensitive.

smartfiber AG at the trade fair Heimtextil 2012: hall 8.0, booth H 81
Press conference at the booth: January 11th, 2012 at 13.30

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Foto: Impression from the exhibition stand of the
smartfiber AG at Heimtextil 2011


Heimtextil, Frankfurt, January 11th-14th, 2012, hall 8.0, booth H 81


In Focus: smartfiber at the Heimtextil 2012